In the lead up to the PropTech Summit 2020, we interviewed James Dearsley, Co-founder of Unissu, the global leader in PropTech information, data and research. We asked how real estate professionals can spot a PropTech that is going to be a poor investment, and his answers may surprise you.
We asked five questions:
- Why do some PropTechs fail?
- How important are cultural issues?
- What are the hallmarks of PropTech that failed?
- How can the property sector pick winners?
- How important is it to be aware of what the rest of the industry is doing?
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